Successful Leasing Agents: The Nine Habits That Set Them Apart

 

In the real estate industry, the leasing agent holds a crucial role. Even if a building is modern and has all the right features, it's the effectiveness of the real real estate leasing agent that truly fills those units. Without a good agent, many apartments or offices might go unrented. So, the question arises: what sets apart a standard leasing agent from the cream of the crop? What do the best in the business consistently do that endears them to potential renters and ensures a high success rate?

The difference lies in their habits and approach. Here, we uncover nine indispensable habits stellar agents possess, practices that enhance their professional prowess and create lasting positive impressions on those they interact with.

 

 1.    They Ask Questions:

The best leasing agents are naturally curious. They don't just show the property and expect people to be interested. Instead, they ask questions to learn about what potential renters are looking for. It's like a detective trying to solve a mystery – they gather all the clues by asking the right questions to find the perfect apartment match for every person.

2.    They Never Stop Learning:

Think of these agents as always being in 'school mode'. They constantly learn about their property, what's happening around it, and even general news. Whether someone asks about the closest coffee shop or a recent local event, these agents have an answer ready. This makes renters feel they're in knowledgeable hands.

3.    They Tell Great Stories:

Instead of just giving facts, these agents weave tales. Maybe it's about a family with the best times in the apartment or a fun event in the community area. Through stories, potential renters can visualize and experience living there.

4.    They Follow Up:

One chat isn't enough for these agents. After showing the property, they'll call or message to check in, answer more questions, or just remind people about the great features of the apartment. It's like having a friend who always remembers to check on you.

5.    They Close on Everyone:

These agents believe in their properties and themselves. They do so confidently when they talk, making people feel secure and optimistic about renting. They don't wait for renters to decide; they guide them toward a confident choice.

6.    They Walk Vacant Available Homes Daily:

Just like someone knows every corner of their home, these agents know every part of the apartments they rent. They know where the sunlight looks the prettiest and which apartment has the best view. This helps them show each apartment in its best light.

7.    They Partner with the Surrounding Community:

Good agents know the importance of feeling at home, not just inside the apartment but also in the neighborhood. They team up with local shops for discounts or hold community events. This way, renters feel they're joining a welcoming community.

8.    They Listen:

It's one thing to hear and another to listen. These agents genuinely listen. If a renter mentions they love cooking, the agent might highlight the kitchen's features or nearby farmer's markets. They cater to each person's unique needs and wants.

9.    They Work to be Great Teammates:

Renting out properties isn't a one-person job. These agents know that. They're always ready to help their team, share credit, and celebrate successes. When the whole team gets along and supports each other, they can offer an even better experience to potential renters.

In essence, while properties might have intrinsic value, the human touch, habits and practices of the leasing agent in real estate can genuinely elevate the leasing experience.

 

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