WHAT IS A BRAND?
YOU ARE A
BRAND MANAGER
BRANDING HAS SHIFTED
A brand is an emotional thing. It is a gut feeling someone has about a product or service. In real estate, it
is the hunch someone has about you. You are a brand!
Individuals define a brand - not companies, markets, logos, color schemes, or websites. Each person
reacts to a particular brand based on understanding and trust in its value proposition
0 Comments
Thank you